Advertising Reports

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Display Case	Search Exposures	Period Display Clicks	All Votes	Industry Average $2.41 ROI
Chopwood Mercantile	27	2	0	$4.82
Crested Butte Center for the Arts	8	1	0	$2.41
Crested Butte Lodging & Property Management	12	0	0	$0.00
Crested Butte Mountain Theatre	72	14	0	$33.74
SOLARIS	41	9	0	$21.69
Tin Cup Ice Cream & Desserts	50	17	1	$40.97
TOTAL (6)	210	43	1	$103.63

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Legend

• Display Case - Name of business
• Period Display Views - Member's total display views or exposures from their online display case
• Period Display Clicks - This is an actual action by a human (not just an exposure) to learn more
• All Votes - When a person visits an individual display they have the option (when feature turned on) to click that they like this display or service.
• Conservative $0.25 ROI - This display click through value is calculated at a VERY conservative $0.25 vs buying an ad at $1.00 to $2.00 industry average. We find that these reports often offset the full cost of community membership within the first 12 months from the member's launch date.
• Industry Average $2.41 ROI - This display click through value is calculated at an industry average of $2.41. (Wordstream 2024)